BOJANGLES’ CHICKEN TENDER LAUNCH
As Bojangles prepared to launch their new chicken tenders, they had two challenges. 1. They are late to the game- several QSR chains have already launched their own version and potentially gained loyalty with consumers and 2. They’ve had a version of chicken tenders on their menu for years, which had potential to create confusion among existing customers.
So, we sent their newly re-imagined chicken mascot Big Bo out into the world with one clear message: Don’t Be Chicken.
